Women's Blog Site BlogHer Nabs $7 Million in New Funding | Kara Swisher | BoomTown | AllThingsD
BlogHer, which bills itself as "the community for women who blog," has gotten $7 million more in a Series C funding, which will bring the total investment in the site to about $15.5 million. The new round includes a return by two existing investors, Venrock and Peacock Equity, a fund run by GE and its NBC Universal unit. Azure Capital is joining as a new investor. In an interview with BoomTown, BlogHer CEO Lisa Stone said the site's recent fast growth was the impetus for the new round, in order to improve tools offered to its 2,500 vetted bloggers as well as investing in better research and advertising technology.
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